ServetDemirhan

Overview

End-to-end performance marketing consultancy for SME retail and e-commerce clients.

Oct 2019 – Present

Key Achievements

• →Manage full-cycle paid media (Meta, Google, TikTok, Criteo) for 4–6 concurrent clients
• →Build and optimise Shopify and WooCommerce storefronts including GTM, Meta Pixel and GA4 setup
• →Deliver monthly performance reports with actionable recommendations tied to client revenue KPIs

Overview

Sole performance marketing professional hired to build and own the paid media function end-to-end.

Mar 2025 – Jun 2025

Key Achievements

• →Designed full programmatic media buying strategy across DSPs and social; established KPI benchmarks (CPA, ROAS, CPL)
• →Launched full-funnel campaigns from awareness to conversion for web and app with structured A/B testing
• →Architected automated CRM workflows (email + push) segmented by user lifecycle stage
• →Conducted cohort analysis and audience segmentation to identify high-LTV user profiles

Overview

Turkey's licensed non-cash lottery platform. Responsible for all growth and performance marketing.

Apr 2023 – Mar 2025

Key Achievements

• →Identified and activated new paid, organic and affiliate growth channels; managed multi-channel budgets to maximise ROAS
• →Built the company's entire CRM infrastructure from scratch — selected martech stack and designed lifecycle flows
• →Evaluated, selected and onboarded the first MMP, enabling accurate app install attribution and retargeting
• →Designed an affiliate and trade marketing programme to extend reach at lower cost-per-acquisition

Overview

Managed agency accounts covering Turkey's leading retail and marketplace advertisers.

Sep 2022 – Apr 2023

Key Achievements

• →Managed portfolio of agency accounts; led Quarterly Business Reviews with C-level stakeholders
• →Planned and executed full-funnel Criteo campaigns (Commerce Max, Retail Media, Offsite) at or above KPI targets
• →Identified upsell and cross-sell opportunities through data analysis, generating incremental revenue

Overview

Managed daily campaign optimisation across a portfolio of performance advertisers.

Aug 2021 – Aug 2022

Key Achievements

• →Maintained strong client satisfaction through regular structured reporting and daily optimisation
• →Analysed campaign data to surface performance gaps and growth opportunities in monthly and quarterly reviews
• →Partnered with Sales to identify upsell opportunities; onboarded new accounts smoothly

Overview

Managed brand accounts as primary client contact; led briefs, timelines and budgets.

Dec 2019 – Jun 2020

Key Achievements

• →Managed a portfolio of brand accounts as primary client contact
• →Coordinated creative and strategy teams to deliver integrated digital campaigns on time and on budget

Overview

Based at Meta's EMEA hub; managed high-value SMB advertisers across Facebook and Instagram.

Oct 2017 – Sep 2019

Key Achievements

• →Managed portfolio of high-value SMB advertisers across Facebook and Instagram at EMEA hub
• →Provided strategic consulting on the full Meta stack — Ads Manager, Business Manager, Pixel, Analytics
• →Delivered brand and digital strategy recommendations that measurably improved advertiser ROI and retention
• →Managed client relationships via Salesforce CRM; consistently recognised for high CSAT scores